Position Summary…What you’ll do…As a company, Walmart primarily generates revenue through advertising, and we’re working towards building a massive business to fund our mission. The Display Ads ML team builds services that enable advertisers to efficiently capture and predict user engagement while minimizing their costs. The team leverages machine learning models to incorporate advertisers' goals in auction ranking, allowing them to maximize installs, key conversions, or return on ad spend.As the primary owners of the engagement prediction and bid recommendation systems, the team is responsible for a central part of the ads delivery system that generates bid recommendation considering advertiser objectives and user engagement scores. Given the centrality of this system, the team also regularly conducts highly rigorous and controlled experiments to measure the impact of improvements to these systems. Some of the project highlights include maximizing conversions campaign optimization, which uses real-time data to meet advertisers' key objectives.
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