About usDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.About the MarketItaly has been identified as a growth market at global level, in particularly for the potential of luxury business and the expansion across sub-channels. We are the second player in the market, and we have lead the growth of the category in the last year. There is a big focus in accelerating our business for the next 5 years
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