The Role- Develop a brand strategy for Korea market building on business strategy- Contribute to global and local innovation and category development- Lead communication development across all touchpoints with focusing on digital- Steer and fully execute marketing mix and communication campaigns, as well asproduct management including pricing and brand activities- Bring initiatives with an entrepreneurial spirit to improve our consumer understanding and differentiate from our competition- Monitor market trends and moves, drawing sound conclusions for implementation- Coordinate external agencies and cross functional teams, and exposure to the main stakeholders and top management
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