DescriptionThis role is categorized asHYBRID. This means the successful candidate is expected to report to GM - 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.TheCross Brand Strategy and Planning Manageris responsible for driving strategy, innovation and outcomes for brand-based 1:1 customer communications.As part of the Lifecycle Marketing team, the focus will be on the performance of every customer interaction across our lifecycle. From vision to strategy through execution, a successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. Core lifecycle strategies include customer acquisition and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.
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